About East Tosa BID
East Tosa is the vibrant business district along West North Avenue in Wauwatosa, Wisconsin—a place where independent businesses, neighbors, families, and visitors come together. It’s home to an eclectic mix of local businesses, some of the Milwaukee area’s most memorable murals, and a community calendar that’s always full of something new.
Businesses come first
This website is designed first and foremost to serve East Tosa’s businesses. It is managed by the East Tosa Business Improvement District (BID), an organization of local business and property owners working together to strengthen the district.
Everything here is built to support, connect, and promote the people doing business on the Avenue—from free directory listings and event promotion to business spotlights, networking opportunities, valuable resources, and community collaborations.
Our mission
The East Tosa BID is dedicated to amplifying the voices of our business and property owners, advocating for economic sustainability and growth, and cultivating a shared sense of place, purpose, and pride that will define East Tosa for years to come.
Our guiding principles
- Listen to our members and understand their needs.
- Advocate for meaningful improvements and strong city partnerships.
- Create a safe, welcoming district where businesses and the community can thrive.
Neighbors and visitors, this is for you too
One of the best ways to support East Tosa is to experience it for yourself. Explore the directory, discover what’s happening this week, and subscribe to our newsletter to stay connected to everything happening on the Avenue.
Every purchase, meal, appointment, class, and visit helps our local businesses—and the entire East Tosa community—thrive.
Business and property owners: Visit our Resources page to get connected and learn how the BID can support you.
Neighbors and visitors: Start exploring the Business Directory—and come say hello at our next community event.